HOF Miami

Client: HOF Miami
Industry: Local Church
Project Type: Graphics for Sermon Series, Children's Ministry Branding, and Online Stream Video

objective

A local bilingual church, HOF Miami, asked me to assist them with branding their Christmas series titled "Manger to Majesty". The theme of the series alludes to Jesus' dual nature of being both human and divine royalty. Additionally, they also requested a unique brand identity for their children's ministry, "HoF Kids", and an updated online streaming video loop.

the process

Recognizing the spiritual significance and wide reach of the series, it was pivotal to design graphics that are both visually compelling and evocative of the narrative.

Woodcut line art served as inspiration, providing a regal and timeless touch. The design aimed to contrast the ethereal majesty with earthly humility, echoing Jesus's dual nature.

Employing a rich palette of green, red, and gold, the design's focal elements were a crown (signifying divine royalty) and a manger (depicting Jesus's earthly beginning). The illuminating crown above Earth encapsulated Jesus's omnipresence.

design solutions

Sermon Series Graphic: The graphic was tailored for in-person presentations and online streams, ensuring visual continuity across platforms.

Print Materials: Business-sized invitation cards, with the series graphic prominently displayed upfront and service details at the rear, utilized gold foil accents for the manger, crown, and series title, lending a premium finish.

HoF Kids Branding: Integrating the existing fish HOF logo, a playful 'guppy' variation replaced the 'i' in "Kids." Hand-drawn typography and deliberately uneven color fills resonated with a childlike charm, all set against primary hues.

Online Stream Video: Custom motion graphics, utilizing the HOF Miami brand colors and the newly designed "HoF Kids" logo, offered viewers an engaging experience while waiting for the online service stream to begin.