Florida International University
Selected Works
Lead Designer / Art Director
Higher Education
Project Type:
Brand Identity & Visual Systems
Campaign & Event Design
Large-format & Environmental Graphics
Editorial & Publication Design
Presentation Design
Motion & Video
This collection showcases design work from eight years at Florida International University, where I supported various departments like the Student Centers and Campus Recreation. I adapted visual systems as the university and departments evolved and rebranded.
Campaign & Event Design
Promotional and event-driven design created for a range of audiences, balancing visual impact with clarity, consistency, and fast-paced timelines.
Large-Format & Environmental Graphics
Large-scale designs produced for high-traffic campus environments, requiring careful consideration of scale, materials, visibility, and real-world installation.
Editorial & Publication Design
Long-form layouts focused on clarity, hierarchy, and storytelling, designed to communicate complex information in a structured and engaging way.
Brand Systems & Identity
Identity work developed to support evolving departments and programs, designed for long-term use and flexibility across print, digital, and environmental applications.
Motion & Video
Video content developed to support campus-wide storytelling and promotional efforts, from concept through final execution.
Presentation Design
Presentation design created to support leadership communication, translating data and strategy into clear, visually structured narratives.
